Editing 2013-02-05 (section)

==Transcript==
{{Computertranscript}}
:[Describe panel here]
:For example, when companies make errors and publicly apologize, their sales tend to soar.
:o
:So, the lesson is that we should make our business more transparent?
:No. According to this analysis, you can make 3.4 errors per year, from which you reap the 'apology bump" without alienating your customers.
:If the errors don't appear to be due to ethical lapses, you can crank up to 7.A errors.
:This represents a potential 48% increase in quarterly revenue. Thus, if we make no errors, we take a massive hit to potential profit.
:So, today I'll be selling 'mislabeled" expired food inventory to a local soup
:Isn't this monstrous?
:Kitchen.
:My god
:Write that down. Well use it for the apology.